‘Tis the season for all
things scary. With Halloween just a week away, Pittsburgh Penn., is taking
advantage of this spooky time of year to encourage safety.
Because of the rise of smart
phone usage, pedestrians are paying less attention when crossing the streets
and are focusing on the next tweet, text message or even the next big video
game.
In an article published in
the Pittsburgh Post-Gazette reports that improvisational actors dressed as
zombies or the Grim Reaper are stopping people who
are paying attention to their phones while crossing busy streets and
reminding them to look up using the catch phrase,
“Look Alive.”
In the video below, The Grim
Reaper heckles pedestrians, with phrases like, “If you text, you are next!”
A geofencing app is also
being used that sends alerts to pedestrians when they are using their phones at
busy intersections.
Crossing busy streets doesn’t
have to be scary, but with pedestrian/car incidents on the rise, this is a
message that should be taken seriously all year round.
Check out the video below and
let us know your thoughts on this campaign! Could you see something like this
coming to Kansas? Do you feel it would make a difference on reminding
pedestrians to pay attention?
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