Safety first — For your family and mine: New safety slogan and logo announced

By Mallory Goeke

Communications Specialist

KDOT Headquarters

“Safety First — For your family and mine.” Is the new safety slogan at KDOT.  With the help of the newly-formed Statewide Safety Committee and the Executive Staff, the slogan by Bonnie Hirsh, Administrative Specialist in Dodge City, was selected this summer.

A new slogan needs a new logo and the Statewide Safety Committee worked with internal staff to create the logo which will be used in a variety of ways to help share the important message of safety. The logo was conceptualized by Chief Geologist Kyle Halverson and designed by Communications Specialist Mallory Goeke.

Catherine Patrick, Special Assistant to the Secretary said that KDOT hopes to achieve a safer workplace; ultimately with the goal of zero injuries and fatalities.

“We want it to remind us of the importance of safety in all the work we do at KDOT,” Patrick said. “We want the message to encourage employees to stop and think about doing things safely; not only for themselves, but for their families and our family; as we perform all the various types of work at KDOT.

Halverson said that the concept for the logo came from a series of ideas that the new safety committee had come up with.

“As an agency that covers the entire state, we need to look at safety, not only as a personal obligation, but as an agency obligation,” Halverson said. “So that outline of the state represents that obligation to me. The road is obvious, but I think it means more— The road to a safer workplace and the goal to achieve zero accidents and zero fatalities is a long road, but with the proper education and awareness we can get there.”

Patrick said that the highway was a universal symbol that represented the work we do in designing, building and maintaining our infrastructure and the relationship that ties us all together, not only within KDOT but with the traveling public.

When the logo was presented to the Statewide Safety Committee, we all just knew “this logo is the one,” Patrick said.

There are many plans to utilize the logo moving forward that will help spread this important message:

“Safety first— For your family and mine.”