Distracted driving killed 3,328 people and injured more than 421,000 on American roadways in 2012 alone. To put that in perspective, that's about the same amount of people that live in the Kansas towns of Hugoton or Lindsborg. It's a growing epidemic.
In response to this issue, the U.S. DOT has launched its first-ever national advertising campaign. The chilling ads, which uses the phrase, "U Drive. U Text. U Pay." have already generated media interest. These ads combined with a nationwide law enforcement crackdown in states with distracted driving bans are part of National Distracted Driving Awareness Month. Check out the 30-second-ad below.
Something that has that serious of an outcome needs to grab people's attention. The commercial certainly does exactly what is suppose to do.
ReplyDelete