‘Tis the season for all things scary. With Halloween just a week away, Pittsburgh Penn., is taking advantage of this spooky time of year to encourage safety.
Because of the rise of smart phone usage, pedestrians are paying less attention when crossing the streets and are focusing on the next tweet, text message or even the next big video game.
In an article published in the Pittsburgh Post-Gazette reports that improvisational actors dressed as zombies or the Grim Reaper are stopping people who are paying attention to their phones while crossing busy streets and reminding them to look up using the catch phrase, “Look Alive.”
In the video below, The Grim Reaper heckles pedestrians, with phrases like, “If you text, you are next!”
A geofencing app is also being used that sends alerts to pedestrians when they are using their phones at busy intersections.
Crossing busy streets doesn’t have to be scary, but with pedestrian/car incidents on the rise, this is a message that should be taken seriously all year round.
Check out the video below and let us know your thoughts on this campaign! Could you see something like this coming to Kansas? Do you feel it would make a difference on reminding pedestrians to pay attention?